Our Story

CRUSH Collection was founded in 2009. The brand’s founder and creative director Vivian Chang adopted the term “crush”, that warm rush of desire and affection, to capture the lightness of being and hope that come with being blissfully infatuated with somebody. Vivian Chang spent many years studying in Los Angeles and currently splits her time between her home in Sweden and in Shanghai. The brand’s DNA is deeply rooted in Vivian’s own experiences – the laid-back ease of the West Coast, the minimal aesthetic of the Nordics, and the energy of a global metropolis. Each facet imbues CRUSH Collection with confident modernity and an appreciation for the healthy and natural way of life. Classic minimalist design is re-interpreted to emphasize personal comfort, creating a relaxed elegance that transitions well across multiple environments from morning to night. CRUSH Collection’s blend of effortless style and functionality has resonated well with consumers and has received recognition and acclaim from top international media and buyers. 

Since the beginning, one of the brand’s core ethos has been healthy and natural living. Only the purest natural materials and fibers are used whenever possible. CRUSH Collection keenly selects the finest cashmere that is sumptuous to the touch and contains naturally superior functionality. Having mastered the craft of cashmere, the brand has expanded its innovative development of materials and technique to natural silk, unparalled in its breathability, pliable yet tough. The brand’s dexterous application of cashmere and silk offers active globe-trotters a brand-new, unparalleled experience in comfort and warmth. In addition to sourcing the highest quality raw materials, over the years the brand has sought to optimize its production and shipping processes to eliminate waste and improve cost efficiency. 


Cashmere is derived from the undercoat fibers produced by goats originating from the Kashmir region. The fibers are one-sixth the thickness of hair and characterized by their exceptionally soft and curly texture. Cashmere offers eight times the warmth of regular wool and has become the most sought after luxury raw material for producing lightweight clothing with superior warmth retention and is known to be non-irritating even for those with sensitive skin. CRUSH Collection’s natural fiber (highest-quality cashmere, real silk, etc.) products are made with advanced knitting techniques. By following simple care and wash guidelines, the garments will retain their shape and warmth for a very long time.

When worn, avoid rubbing against hard objects (suspenders, denim, tabletops, etc.) to prevent abrasion and pilling.

Avoid tugging which can create holes and cause the garment to lose its shape.
Not recommended for wearing continually over a long period. After continuous wear over three days, let the garment rest or wash it in cold water (please see washing instructions) to allow the fibers regain elasticity.

Wash and dry before storing it away for the season to avoid moth damage.
Store flat to retain shape. Avoid humidity and direct contact with moth repellent.

Natural animal-derived fibers such as pure cashmere and real silk are similar to human hair. Washing in water is more appropriate than any form of dry cleaning. The best cleaning method is turning the garment inside out and hand washing it in cold water with other same-color garments. See detailed instructions below:

- Turn the same-color garments inside out

- Combine with neutral cashmere detergent and cold water 30°C or below

- Soak for 15 minutes, then gently crumple with hands (Do not scrub)

- For stains, apply a small amount of neutral cashmere detergent directly on the stain on the dry garment. After five minutes, gently rub and wash with cold water

- Rinse and repeat two or three times in cold water 30°C or below

- Gently squeeze out excess water by hand using light pressure. Place in laundry bag and put it through spin cycle at low speed

- Lay flat to dry. Avoid hang drying and intense direct sunlight

- If needed, steam iron at low temperature (140°C or below) under moist cloth, then lay flat and let dry completely

*For specific wash instructions please see wash tag on the garment