cursor

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CARE
RESPONSIBILITY
UNDERSTANDING
SUSTAINABILITY
HEART & HAPPINESS

WE CARE ABOUT WHAT WE DO.
WE TAKE RESPONSABILITY FOR OUR PRODUCTION PROCESSES.
WE UNDERSTAND WHAT OUR CLIENT WANTS.
WE HAVE A BIG HEART.

This is Crush Collection.

Our
Story

CRUSH Collection is a conscious ready to wear brand specialising in exceptional craftsmanship and dedication to one of a kind designs for the modern and sophisticated woman. Born out of care, curiosity and warmth in 2009 by founder and creative director Vivian Chang, who now resides in Gothenburg, Sweden with her husband and two children, CRUSH Collection encapsulates the lightness of living.

Fusing the laid back ease of the California coastline, the simplicity of Nordic culture and topped off with exuberant energy from the metropolis Shanghai, each and every garment is made to be worn, treasured and passed down through generations. An effortless elegance that transcends from morning to evening, the brand’s emphasis lies within its desire for that snug and intimate sensation we all know and love.

Natural living and sustainability is the core ethos behind the brand. The finest fibres are thoughtfully selected to create an unparalleled experience in warmth and comfort. We use recycled cashmere and natural materials, proving that low impact production processes can absolutely achieve luxurious results. We do everything in our power to eliminate waste and protect the planet.

Constantly exploring new methods by using mostly natural materials and devoting ourselves to the development of more and more styles with recycled cashmere. A warm win for the environment and your wardrobe.

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