Sustainability is far from being an abstract or impersonal concept. Through its long-term commitment, CRUSH Collection has gained a deep understanding of the value of sustainable development. The brand not only incorporates sustainable principles in its daily design and production activities but also fosters the growth of these principles in broader areas through a variety of diverse projects.
Since 2019, CRUSH Collection has begun collecting offcuts and leftover materials from its production processes, along with old cashmere garments from customers. After investing more than 700 days into research and development, the design team has developed a unique recycling technology, culminating in the "Recycled Cashmere Collection". The elaborate process of manual sorting, washing, carding, twisting, steaming, and knitting, breathes new life into previously lacklsuter cashmere yarns, rendering them soft and lightweight once more.
The recycling effort not only minimizes waste but also conserves precious resources, offering a new lease on life to existing materials.
CRUSH Collection's collaboration with skilled artisans from Shanghai’s Chongming District represents a harmonious blend of sustainability and traditional craftsmanship. These artisans are masters of handweaving techniques dating back to the 13th century. By partnering with them, CRUSH Collection successfully breathes new life into old materials.
The "Recycled Cashmere Collection," created in partnership with the artisans, represents more than just a commitment to sustainability; it’s a heartfelt tribute to the humanistic spirit. It captures Chinese nostalgia, the virtue of thriftiness, and the richness of close relationships by preserving traditional skills and reusing materials.
This cultural resonance inspires CRUSH Collection to persist in its journey towards sustainable practices.
Sustainability is far from being an abstract or impersonal concept. Through its long-term commitment, CRUSH Collection has gained a deep understanding of the value of sustainable development. The brand not only incorporates sustainable principles in its daily design and production activities but also fosters the growth of these principles in broader areas through a variety of diverse projects.
Since 2019, CRUSH Collection has begun collecting offcuts and leftover materials from its production processes, along with old cashmere garments from customers. After investing more than 700 days into research and development, the design team has developed a unique recycling technology, culminating in the "Recycled Cashmere Collection". The elaborate process of manual sorting, washing, carding, twisting, steaming, and knitting, breathes new life into previously lacklsuter cashmere yarns, rendering them soft and lightweight once more.
The recycling effort not only minimizes waste but also conserves precious resources, offering a new lease on life to existing materials.
CRUSH Collection's collaboration with skilled artisans from Shanghai’s Chongming District represents a harmonious blend of sustainability and traditional craftsmanship. These artisans are masters of handweaving techniques dating back to the 13th century. By partnering with them, CRUSH Collection successfully breathes new life into old materials.
The "Recycled Cashmere Collection," created in partnership with the artisans, represents more than just a commitment to sustainability; it’s a heartfelt tribute to the humanistic spirit. It captures Chinese nostalgia, the virtue of thriftiness, and the richness of close relationships by preserving traditional skills and reusing materials.
This cultural resonance inspires CRUSH Collection to persist in its journey towards sustainable practices.