CRUSH Collection is an international knitwear company led by the Founder, Vivian Chang. The company has offices in Gothenburg, Sweden; Paris, France; and Shanghai and Hong Kong, China. Worldwide, the CRUSH Collection team consists of over 40 people. They are responsible for the design, production, operations, management, business development, legal, photo shooting, wholesale and online marketing and sales, and customer service. The company was founded in Shanghai in 2009 with the name CRUSH Cashmere. Later the company name was named CRUSH Collection as the company expanded to designing and producing knitwear designs from a variety of natural fibers such as silk, organic cotton, and linen, in addition to cashmere. The brand designs and manufactures luxurious knitwear clothing. The characteristic of the brand is its delightful use of colors, unique details, and design style that differentiates it from traditional knitwear designs. Regardless of the fact that the designs are typically demanding to manufacture, the brand is widely known for always delivering impeccable quality with consistency on time. CRUSH has focused on developing special yarns and knitting techniques for over 10 years. We are experts in presenting the texture and silhouette of woven garments through knitting while maintaining the breathability and softness specialized in knitwear. CRUSH Collection garments are sold in top multi-brand stores in Asia (Shanghai, Beijing, Taipei, Hong Kong, and Singapore), Europe (Paris, Biarritz, and Munich), and North America (Chicago, Vancouver).
CRUSH Collection is a journey of high-end knit fashion exploration, born from a pure affection for cashmere. Our story began with the pursuit of a warm and delicate touch, and now, we've extended this pursuit to every inch of knitwear fabric and every strand of yarn.
Since its founding in 2009 by Vivian Chang, driven by a dual vision of comfort, warmth, and stylish beauty, CRUSH Collection has grown from its cashmere beginnings into a sophisticated knit fashion brand. With a deep understanding of cashmere's texture and warmth, and through the unique allure of all-knit designs, CRUSH Collection weaves the pulse of the modern city into the soul of the brand.
The growth journey of CRUSH Collection is one of relentless dedication to exceptional yarns and knitting techniques, constituting an ongoing odyssey of exploration and innovation. We blend the distinctive benefits of knit and woven fabrics, harnessing the flexibility and extensibility of knitting techniques to replicate the structured and substantial feel of woven textiles.
Guided by founder and creative director Vivian Chang’s unwavering commitment to environmental conservation, CRUSH Collection has prioritized sustainable development since its inception. From raw materials to finished garments, every step we take is imbued with a sense of responsibility and respect for our planet.
CRUSH Collection has teamed up with iconic figures and brands from the fashion world, including renowned supermodel Du Juan, international fashion label Club Monaco and JASON WU, to launch exclusive co-branded collections. The brand’s global presence has expanded, with its story unfolding in over a hundred prestigious shopping destinations and brand collectives, such as Lane Crawford, Printemps, SKP, and Net-a-Porter China, sharing its unique allure and heartwarming story with followers of fashion everywhere.