In a world already brimming with established brands, Vivian Chang, the founder and creative director of CRUSH Collection, is also a proactive environmental advocate who harbors a profound sense of mission toward sustainability in creating a new brand. Her commitment to the environment extends beyond a personal stance; it is deeply woven into the DNA of CRUSH Collection, paving a path for sustainable practices at a time when they were not yet widely recognized or adopted in the fashion industry. 

The brand is committed to mitigating the fashion industry's environmental footprint, staying faithful to its original mission by addressing waste, resource depletion, and the escalating challenge of climate change through concrete actions. These measures are a direct reflection of the principles upon which our brand was founded.  

As sustainable development emerges as a central driving force in the fashion industry, CRUSH Collection has, over its decade-long journey, infused sustainable principles into every facet of its operations, from design and sourcing to production and sales, crafting a unique brand value chain. This holistic commitment to sustainability ensures the brand’s longevity and relevance in an increasingly eco-conscious market.

In a world already brimming with established brands, Vivian Chang, the founder and creative director of CRUSH Collection, is also a proactive environmental advocate who harbors a profound sense of mission toward sustainability in creating a new brand. Her commitment to the environment extends beyond a personal stance; it is deeply woven into the DNA of CRUSH Collection, paving a path for sustainable practices at a time when they were not yet widely recognized or adopted in the fashion industry. 

The brand is committed to mitigating the fashion industry's environmental footprint, staying faithful to its original mission by addressing waste, resource depletion, and the escalating challenge of climate change through concrete actions. These measures are a direct reflection of the principles upon which our brand was founded.  

As sustainable development emerges as a central driving force in the fashion industry, CRUSH Collection has, over its decade-long journey, infused sustainable principles into every facet of its operations, from design and sourcing to production and sales, crafting a unique brand value chain. This holistic commitment to sustainability ensures the brand’s longevity and relevance in an increasingly eco-conscious market.