After completing her fashion design studies in Los Angeles, Vivian Chang founded CRUSH Collection in 2009. Now a devoted mother to two charming children, Vivian and her family have made their home in Sweden. As a global citizen, she frequently travels between Shanghai, Gothenburg, Paris, and New York, weaving her life experiences into the fabric of her brand.
The genesis of CRUSH Collection was sparked by Vivian's passion for cashmere. Faced with the challenge of finding cashmere sweaters that married comfort, warmth, and aesthetic appeal, Vivian inaugurated her fashion brand in 2009, christening it "CRUSH" to symbolize the exhilarating joy she aimed to inspire in its wearers. CRUSH Collection has transformed conventional perceptions of cashmere attire with its laid-back, chic, and vibrant approach.
The creation of CRUSH Collection extends beyond Vivian's deep passion for beauty and design; it also mirrors her thoughtful considerations on the brand's growth. Her varied cultural experiences have gifted her with a broad international perspective, leaving an indelible mark on the brand's philosophy. Vivian envisions the CRUSH Collection woman not merely as an embodiment of an international lifestyle, but as the perfect fusion of confident charm and urban sophistication.
For Vivian, modern fashion goes beyond just showcasing traditional aesthetics; it should actively understand and meet the needs of today's women, seamlessly fitting into diverse aspects of their lives. CRUSH Collection was born from Vivian's own quest for and insight into comfortable clothing. She firmly is convinced that elegance and functionality can coexist harmoniously, embodying essential elements of contemporary fashion.
Vivian is a fervent advocate for environmental protection, aspiring to reflect respect for the planet in both her personal actions and the brand's core values. This principle is deeply embedded in CRUSH Collection, shaping its dedication to sustainable fashion in both commitment and practice.
After completing her fashion design studies in Los Angeles, Vivian Chang founded CRUSH Collection in 2009. Now a devoted mother to two charming children, Vivian and her family have made their home in Sweden. As a global citizen, she frequently travels between Shanghai, Gothenburg, Paris, and New York, weaving her life experiences into the fabric of her brand.
The genesis of CRUSH Collection was sparked by Vivian's passion for cashmere. Faced with the challenge of finding cashmere sweaters that married comfort, warmth, and aesthetic appeal, Vivian inaugurated her fashion brand in 2009, christening it "CRUSH" to symbolize the exhilarating joy she aimed to inspire in its wearers. CRUSH Collection has transformed conventional perceptions of cashmere attire with its laid-back, chic, and vibrant approach.
The creation of CRUSH Collection extends beyond Vivian's deep passion for beauty and design; it also mirrors her thoughtful considerations on the brand's growth. Her varied cultural experiences have gifted her with a broad international perspective, leaving an indelible mark on the brand's philosophy. Vivian envisions the CRUSH Collection woman not merely as an embodiment of an international lifestyle, but as the perfect fusion of confident charm and urban sophistication.
For Vivian, modern fashion goes beyond just showcasing traditional aesthetics; it should actively understand and meet the needs of today's women, seamlessly fitting into diverse aspects of their lives. CRUSH Collection was born from Vivian's own quest for and insight into comfortable clothing. She firmly is convinced that elegance and functionality can coexist harmoniously, embodying essential elements of contemporary fashion.
Vivian is a fervent advocate for environmental protection, aspiring to reflect respect for the planet in both her personal actions and the brand's core values. This principle is deeply embedded in CRUSH Collection, shaping its dedication to sustainable fashion in both commitment and practice.